Alan Mutter's blog, Reflections of a Newsosaur, has the potential most days to send you into deep depression. But he's been on the mark many times with an understanding of how the media economy is reshaping.
His latest entry dispels the casual approach some are taking to difficulties in newspapering. He asserts we're in a secular change of declining readership, advertising, high fixed costs and online competition, not a mere advertising slump. And he also knocks a hole in the recent CUNY conference's enthusiasm for dropping a print product: Print advertising might very well flee if only an online option were available and free alternatives abound.
His earlier post this week on innovation is also a good shot across the bow for some news companies that took too long to enter the digital age passionately.
