The NAA data from the comScore agency indicates U.S. newspaper sites had 4.1 billion page views, 3.3 billion minutes spent and 102.8 million unique visitors in September. One in four newspaper website visitors come from households earning more than $100,000 annually, compared to about one in five Internet users overall.
The visitors were in much higher proportion than those who used the Yahoo network, CNN or MSNBC, the NAA said.