Larry Kramer, former journalist and head of CBS Marketwatch, posts in The Daily Beast today that news organizations aren't sufficiently muscling their way into the new social media order.
Kramer is concerned that the Twitterverse might become the victim of hucksters and the inauthentic and he believes that reliable news organizations will need to find their place within the social media sphere and reassert themselves.
"Our news organizations need to understand these audience changes and become part of the new ecosystem in a way that enhances these living streams of information, not ignore them," he concludes.