Jeff Mignon's media cafe posts on the challenges of keeping news supported by advertising in an era of abundance. He is bullish on the role of databases in the new media order, particularly data collection.
"It is a total paradigm shift. The total nightmare for the media and advertising business."
Get used to it, he writes. There is no longer any kind of corner for media on the advertising market. Scarcity is over.
But there is value in understanding the audience.
"So, if news organizations still want to finance their operations with advertising dollars, they need to ask themselves : 'Are we in the data collection business?' If the answer is no, your chance to survive, with an advertising model, in the medium-to-long term is close to zero."