"Today, traditional media companies face the adaptive challenge posed by the Internet. That challenge is not just the technology itself, but how it has altered people’s habits of media consumption," writes Steve Lohr.
But Lohr notes that history shows evolution, not dissolution, is the order of the day when media are threatened by new forms of communication. What is different this time is the speed of change and the disruption of consumption patterns. As one academic tells him, change has changed.
College students don't wear watches, they carry cellphones as time pieces. They don't email, they text. People don't talk as much on phones; they text and arrange calls for important matters. People aren't blogging as much; instead, they're using social networks to tell their stories.