Arthur Sulzberger Jr., publisher of The New York Times, portrays the economic situation as anemic with no particular light at the end of the tunnel, except . . .the digital operation.
Which leads him to conclude it's necessary to start thinking about charging once more for some of the Times' content in order to generate a business once more.
“During this downturn we have renewed our analysis of how paid content can augment our core advertising business,” Sulzberger said. “The trick, of course, is to garner incremental revenue from the user.”
Yes, that's the trick.