The effort to contend with digital displacement of conventional markets is making for plenty of new bedfellows, like today's announcement that three major music labels (and likely a fourth to come) have formed a deal with MySpace Music, not long ago the object of their scorn for infringement.
The New York Times' report is sketchy on the financial details, but essentially there are advertising-supported streaming and sharing services and some limited downloading --- with a possible unlimited downloading service for a flat monthly fee coming.
What's interesting is the creative sprawl of the arrangement. Like the Jay-Z recording deal with concert promoter Live Nation, there are merchandising and other revenue streams in the package.
What's important about this deal, of course, is how its collaboration of once-warring conventional and new media can establish a model for other media forms to strike pacts.