While mobile hasn't taken hold in North America with the same alacrity as it has in Europe and Asia, that day isn't far away. The chairman of The Associated Press and the CEO of MediaNews, William Dean Singleton, is suggesting mobile offers the largest opportunity for newspaper content in the years ahead.
It will offer geo-targeted, relevant data in an advertising environment condusive to serving a user's real, and not perceived, needs.
His remarks are part of an enthusiastic column from Art Howe, the CEO of Verve Wireless, in Editor & Publisher.