A new study from NSR suggests mobile television will grow significantly in the next four years, reaching 32 million people in North America by 2013.
Free, advertiser-support mobile TV (MoTV) services will be the spur, but the report suggests that subscription services will need to emerge also to push the application to a wide audience.
The study anticipates an environment of consumers shifting between fixed and mobile television seamlessly, and their willingness to pay for that flexibility.
"But long-term economic footing for mobile TV will depend on the alignment of a number of conditions including more accountability in mobile video advertisement, fixed-mobile service bundling, further industry-wide cooperation, system "de-fragmentation", and an evolutionary path (not straight line) toward more effectively tapping into the dual mobile Internet/TV consumer," it says.
