Steve Smith posts at MinOnline four main predictions for the year ahead.
He thinks advertising is in a form of permanent decline, that it won't rebound in the year ahead as some suggest.
He believes the privacy issue will bite us. It's time, he suggests, for more transparency and accountability.
A mobile strategy will be necessary. If you want to play seriously, you'll need to be aggressive in this space.
And the pay-for-content model will remain elusive and time-consuming for publishers.
He thinks advertising is in a form of permanent decline, that it won't rebound in the year ahead as some suggest.
He believes the privacy issue will bite us. It's time, he suggests, for more transparency and accountability.
A mobile strategy will be necessary. If you want to play seriously, you'll need to be aggressive in this space.
And the pay-for-content model will remain elusive and time-consuming for publishers.
