A new report suggests journalists are adopting and adapting to social media in encouraging ways, using networks and distributing content across channels as never before.
The Society of New Communications Research report, authored by senior fellow Don Middleberg, indicates consumption of social media has grown significantly in the last year.
Some 70 per cent of those surveyed use social media sites, 48 per cent are using Twitter, two-thirds are reading blogs and one-quarter are listening to podcasts.
More important, perhaps, is the acknowledgment journalists now make of social media. Of those surveyed, 80 per cent believed that blogs were shaping public opinion and 91 per cent felt new media were improving journalism to some extent.
"They understand the future of journalism to be a highly participatory, collaborative and dynamic process," said SNRC president Jen McClure.
The Society of New Communications Research report, authored by senior fellow Don Middleberg, indicates consumption of social media has grown significantly in the last year.
Some 70 per cent of those surveyed use social media sites, 48 per cent are using Twitter, two-thirds are reading blogs and one-quarter are listening to podcasts.
More important, perhaps, is the acknowledgment journalists now make of social media. Of those surveyed, 80 per cent believed that blogs were shaping public opinion and 91 per cent felt new media were improving journalism to some extent.
"They understand the future of journalism to be a highly participatory, collaborative and dynamic process," said SNRC president Jen McClure.
