His latest post is a sombre one, indeed. He decries the arrival of a lot of cheap media outlets that will steal content and traffic from those who invest in better work, then force-feed through portals and search engines.
As he sees it: "My advice to readers is just this – get ready for it, because you’ll be reading McDonalds five times a day in the near future. My advice to content creators is more subtle. Figure out an even more disruptive way to win, or die. Or just give up on making money doing what you do."