Given that Google's large search engine is in turn an engine for news site traffic, an understanding of its algorithm to rate content is essential to a site's success. Computerworld has examined Google's latest patent application that reveals the elements of what it gauges in ranking site content. There are no particular surprises, as it might be expected: the site's productivity, article length, deemed importance, speed, staff size, circulation, originality, style, diversity and breadth of coverage all factor in the ranking, among other things.
Magazine editor Ann Friedman, writing for the Columbia Journalism Review, argues it's time to stop pronouncing the death of print. Many print outlets continue to thrive, she notes. Rather, it's time to simply recognize the end of the primacy of print.
Tom Rosenstiel, the veteran news executive and head of the American Press Institute, writes regularly for Poynter Online. His latest involves what he describes as the twin delusions of the White House and the press corps. The latter has complained that the Obama Administration has managed to avoid major newspaper interviews and focused instead on local and digital sessions. Rosenstiel, who interviews extensively for the column, concludes it is wrong for the White House to think it can bypass major media and wrong for the press corps to believe it is somehow the lone gatekeeper.