Here are some media stories of note for Thursday, February 21, 2013:
Felix Salmon of Reuters started a two-part series today on content economics. He examines why advertising dollars are not necessarily reaching people online, how network television is sustained by its different, intermediated model that cannot convert into an online model, and how online publishers are finding it difficult to create business models in a climate of direct content from brands.
Christopher Mims, writing for Quartz, assesses the new Yahoo home page and concludes that it's irrelevant. For that matter, he notes, no one is talking about anyone's home page any longer because that isn't how content is being consumed. Content is shared and a home page may never be seen.
TV viewing has been measured traditionally over the years by Nielsen, but The Hollywood Reporter indicates changes to Nielsen's approach means it will soon count online streaming, the Xbox and PlayStation and, eventually, iPad and other tablet viewing to create program ratings measurements.
Felix Salmon of Reuters started a two-part series today on content economics. He examines why advertising dollars are not necessarily reaching people online, how network television is sustained by its different, intermediated model that cannot convert into an online model, and how online publishers are finding it difficult to create business models in a climate of direct content from brands.
Christopher Mims, writing for Quartz, assesses the new Yahoo home page and concludes that it's irrelevant. For that matter, he notes, no one is talking about anyone's home page any longer because that isn't how content is being consumed. Content is shared and a home page may never be seen.
TV viewing has been measured traditionally over the years by Nielsen, but The Hollywood Reporter indicates changes to Nielsen's approach means it will soon count online streaming, the Xbox and PlayStation and, eventually, iPad and other tablet viewing to create program ratings measurements.
