The New York Times has boldly moved into the native advertising arena. Before it goes there, it has explained to its audience and employees the principles that will guide the activity: clear labelling of a Paid Post, a different look than its editorial content, and its creation by the sales department and not the newsroom, among other things. The Times' public editor, Margaret Sullivan, immediately wrote about it Thursday and identified some of the results of her reporting, including the eight-figure revenue expectation and the allocation of some key online real estate to the effort.
Guardian editor Alan Rusbridger looks at the differences between Britain and the U.S. on the National Security Agency surveillance issue. In America, a healthy debate is under way. In Britain, apathy abounds. This follows what Rusbridger calls a thoughtful and well-informed U.S. report this week commissioned by the President into the revelations largely unfurled by his newsroom. That report calls for changes in how the NSA does its work and argues for a strong defence of journalism to do its work.
Cory Haik, the Washington Post executive producer for digital, provides her predictions for 2014 in the Nieman Journalism Lab series. She argues that this will be the year of news that anticipates the audience's needs, something she calls adaptive journalism, available whenever and however. It will be a time of great experimentation with a device-first ethos.
Pierre Omidyar's new media company has a name: First Look Media. It has committed its first $50 million to the operation. And it is starting to take shape as a hybrid for-profit technology firm and a non-profit journalism company. Profits from the former will help the latter. Company advisor Jay Rosen, the NYU scholar, provides some details in his latest Pressthink column.