If paywalls are an important part of the revenue stream for news organizations, then they need to make them walls and not fences. They are easily breached at the moment, defeating much of their purpose. The New York Times has moved to close a few leaks in its online paywall, New York magazine reports. Among other things it has adjusted URLs to make evading the wall more difficult.
ZenithOptimedia has released a new study on new media adoption and found Western Europe leads the way in adoption of smartphones, Internet Protocol TV (IPTV) and tablets. It says the region will continue to be a strong adopter in the next few years, with four of the top five markets.
The American Journalism Review examined the approaches of four U.S. newspapers in devising new functions and connections in their communities. The general conclusion of the piece is that papers have to stop occupying defensive territory and move into a proactive approach.
The Washington Post's Paul Farhi examines the White House communications strategy for President Barack Obama and concludes he's just not into newspapers. Obama gave most of his interviews to television outlets.