As it finds new business models to sustain journalism, the industry is trying a variety of approaches, including digital subscriptions. In one Dutch case, an organization is asking readers to subscribe to an individual journalist. For less than two euros a month, readers of De Nieuw Pers can subscribe to a journalist-driven channel of content. Nieman Journalism Lab reports on the new operation for freelance journalists in the Netherlands.
The shifting business model is attempting to find revenue from social media or create some form of currency. Bloomberg BusinessWeek reports on a proposed Korean effort that rewards readers with access to articles if they share the organization's articles across social media. The literary magazine, Sasannge, will be relaunched on the Web. Readers will be given a certain number of "points" they will use as they read. If the share the content, their points are replenished.
Poynter's News University, the e-learning site underwritten by the Knight Foundation to teach best practices online to the industry, is eight years old and has served 250,000 registered users. Howard Finberg, its creator, writes on some of the lessons learned: participants are different, engagement is vital, clear objectives are important, interactivity is essential, measurement is a must, listening is required, and there should be no assumptions. Oh, and have fun. They are lessons he believes can be applied more broadly to journalism.