All Americans need to do is spend a few more minutes online away from work and their habit will eclipse TV viewing at home. Media Life reports that new data from the Temkin Group indicates Americans watch 3.9 hours of TV and spend 3.8 hours online outside of work each day. The January survey of 10,000 is quite different than results of only two years ago, when TV viewing was still double that of surfing.
The high-stakes fight over the right of Aereo to stream television signals has taken a turn that suggests this will be a battle of media giants. Bloomberg reports that News Corp. has said it will take its Fox network off over-the-air transmission and move it to a cable-only signal if Aereo is not prohibited from taking the Fox signal free and reselling it online.
Felix Salmon of Reuters explores the disruptive potential of native advertising. He notes the effort by BuzzFeed in the field of sponsored content, how it wants to disrupt banner advertising, and what that might mean for online media. Salmon believes the effort is significant to reach a relatively small audience and that its potential is a long way off because it won't easily reach scale.