Ellyn Angelotti, writing for Poynter, identifies the keys for effective social-media guidelines for organizations. She notes the legal limitations but also the importance of ensuring the guidelines work in conjunction with other personnel policies. It is important to set the tone for a news operation that builds its brand with social media, doesn't too seriously impede personal expression, and strikes the balance of individual and organizational objectives, she concludes.
Lon Haenel, writing for the International Newsmedia Marketing Association (INMA) blog, argues the importance of technological adaptation of content to ensure it satisfies consumers however they want to receive it. He wonders if media have properly and thoroughly formatted themselves to mesh with social and search brands preferred by consumers. "The trick is to appear as relevant as their most valuable digital brands," he writes.
Mark Weisbrot, writing for The Guardian of London's Comment is Free, wonders if the lingering cat-and-mouse game for former NSA employee Edward Snowden (holed up in a Russian airport awaiting a country to accept his asylum claim) might be best solved by crowdfunding a private plane. The saga continues.