Newspaper economics are in the spotlight at the American Society of News Editors meeting. USA Today reports CEOs have made clear they remain quite supportive of the printed paper, even if it has faced great difficulties. The CEO of McClatchy promises no closures or publication reductions in the next five years.
Ryan Chittum, writing for the Columbia Journalism Review, notes that newspapers have found some additional revenue in the last year but not enough to offset the declines. Meanwhile, a recent study by the Frank N. Magid Associates media consultancy indicates newspaper advertising remains a strong determinant of consumer purchases to plan their shopping or obtain coupons to do so. The study for the Newspaper Association of America indicates 80 per cent of those who saw newspaper advertising took action based on them in the last month.
Steve Ladurantaye, a media reporter for the Globe and Mail, has assembled a personal list of Twitter tactics. He identifies 26 things to do and don't that he has learned, sometimes the hard way, to be more effective on the platform. Some of his cautions: don't report rumours, don't Tweet about a death (not worth being wrong, as he has found), correct errors, be aware of libel, "open a bottle, close a Twitter."