The New York Observer examines the phenomenon of traditional journalists who are finding new careers in the field of sponsored/branded content. "The new content model represents a shift in the way publishing has usually worked," writes Kara Bloomgarden-Smoke. " Rather than pay a media middleman for eyeballs, brands including Tory Burch, Coca-Cola and Gilt Groupe are learning to attract them all on their own."
Ryan McCarthy, the deputy editor for Reuters.com, writes about the challenged business model for online journalism and argues there is too much supply and perhaps not enough demand for the production of content at the moment. The supply is driving down ad rates. It's clear, he says, that traffic for traffic's sake is not a winning strategy.
SFGate notes the implications of Twitter's purchase this week of BlueFin Labs, a software company that analyzes conversations about television on the Internet. It is Twitter's bridge into the TV business.