Some media stories of note for Tuesday, May 21, 2013:
Taylor Miller Thomas, writing for Poynter, looks at how news organizations use Tumblr, the platform purchased by Yahoo this week for $1.1 billion. Thomas identifies the techniques of media and Tumblr to connect and interact with audiences, in particular to answer questions.
Jack Shafer, writing for Reuters, argues that the problems James Rosen of FOX News (accused in a Justice Department affidavit as a "co-conspirator" in breaching government secrecy) have encountered are in part of his own making. Namely, Shafer suggests that Rosen wasn't all that intrepid in covering his tracks and ensuring his source could do the same. It's a contrarian take on what has largely been journalism concerned with the plight of the craft under surveillance.
AdWeek examines how The New York Times is applying its ingenuity to rework the online banner ad. The innovation largely associated with its editorial department is alive in its R & D Lab to generate advertising campaigns that are more interactive and effective. It has potential applications elsewhere with news organizations looking for more avid use of its online advertising.
Taylor Miller Thomas, writing for Poynter, looks at how news organizations use Tumblr, the platform purchased by Yahoo this week for $1.1 billion. Thomas identifies the techniques of media and Tumblr to connect and interact with audiences, in particular to answer questions.
Jack Shafer, writing for Reuters, argues that the problems James Rosen of FOX News (accused in a Justice Department affidavit as a "co-conspirator" in breaching government secrecy) have encountered are in part of his own making. Namely, Shafer suggests that Rosen wasn't all that intrepid in covering his tracks and ensuring his source could do the same. It's a contrarian take on what has largely been journalism concerned with the plight of the craft under surveillance.
AdWeek examines how The New York Times is applying its ingenuity to rework the online banner ad. The innovation largely associated with its editorial department is alive in its R & D Lab to generate advertising campaigns that are more interactive and effective. It has potential applications elsewhere with news organizations looking for more avid use of its online advertising.
