Media stories of note for Thursday, April 4, 2013:
Felix Salmon's latest post for Reuters identifies trends in the evolution of online paywalls. In discussions with Mather Economics and Mediapass, Salmon notes that different paywall models are emerging that might be more adept at securing subscription revenue and subscriber loyalty, principally by recognizing audiences for certain content and by offering a clearer mix of free and metered material.
Mathew Ingram's latest post for paidContent delves into Present Shock, the new book by media theorist Douglas Rushkoff, and his premise that traditional organizations are finding themselves trapped these days between the desire to be reflective and analytical and the need to be part of a more iterative, intense media --- what he calls the trap between the reservoir and the stream.
Kylie Davis, the News Ltd. editor who writes for the International Newsmedia Marketing Association blog, identifies traits for successful editors: reflexivity on why people should follow you, humility, personal change, tough empathy and daring to be different.
Felix Salmon's latest post for Reuters identifies trends in the evolution of online paywalls. In discussions with Mather Economics and Mediapass, Salmon notes that different paywall models are emerging that might be more adept at securing subscription revenue and subscriber loyalty, principally by recognizing audiences for certain content and by offering a clearer mix of free and metered material.
Mathew Ingram's latest post for paidContent delves into Present Shock, the new book by media theorist Douglas Rushkoff, and his premise that traditional organizations are finding themselves trapped these days between the desire to be reflective and analytical and the need to be part of a more iterative, intense media --- what he calls the trap between the reservoir and the stream.
Kylie Davis, the News Ltd. editor who writes for the International Newsmedia Marketing Association blog, identifies traits for successful editors: reflexivity on why people should follow you, humility, personal change, tough empathy and daring to be different.
