Matthew Ingram, the communities editor of the Globe and Mail, notes the arrival Monday of Google News Timeline, which offers up a calendar-like view of events as they unfurled.
It's a breathtaking concept and application and bound to be popular as a tool for understanding the evolution of stories and other content.
Only Ingram has one complaint: Why couldn't a news organization have thought about this?
He decries the lack of imagination inside newsrooms and suggests that, rather than apply the thinking caps to selling the same thing, newsrooms ought to be developing fresh takes on how to deliver content.