In his latest post to the Nieman Journalism Lab, Martin Langeveld statistically argues that advertising and economic trends do not foretell a rebound in revenue for newspapers.
He pulls numbers from consumption and advertising trends and suggests newspapers are in a predicament of losing market share in a flat commodity, advertising. After all, previous economic downturns have left newspapers with less advertising than the pre-downturn period.
He sees particular concern in the online sphere, where their share has declined, too. If they don't invest heavily in digital for a post-newspaper world, they will be lost.
He pulls numbers from consumption and advertising trends and suggests newspapers are in a predicament of losing market share in a flat commodity, advertising. After all, previous economic downturns have left newspapers with less advertising than the pre-downturn period.
He sees particular concern in the online sphere, where their share has declined, too. If they don't invest heavily in digital for a post-newspaper world, they will be lost.
