Mark Potts' strong Recovering Journalist blog has a two-part post on the need for newsrooms to have a mobile strategy. In the same way the Internet was a game-changer 15 years ago, so is mobile today.
Trouble is, Potts notes, few have a salient strategy in the mobile sphere.
He points to the Media General approach in Tampa Bay as one good option: Extremely local, immediately helpful on such things as traffic, weather, restaurants and guides. It's heavily sponsored, too, so it makes money for them.
His two posts are sound, sensible encouragements for news organizations to get themselves quickly --- quite quickly --- into the mobile business as a supplement to the (for the time being) core services digitally and in print.