In his latest post to Publishing 2.0, Mark Briggs summarizes a conference on online development and concludes the future is very much hooked into local.
It's an immature space, he hears, and there is sufficient scale to make a business out of it. Newspaper retrenchment, mobile emergence and the spoils will go to those organizations that connect local business with worthwhile content.
"But if you work for a local news organization that isn’t serving local businesses with innovative digital solutions, better buckle up," he writes.
Briggs spills out his notepad in the post, but it's a useful primary guide.
It's an immature space, he hears, and there is sufficient scale to make a business out of it. Newspaper retrenchment, mobile emergence and the spoils will go to those organizations that connect local business with worthwhile content.
"But if you work for a local news organization that isn’t serving local businesses with innovative digital solutions, better buckle up," he writes.
Briggs spills out his notepad in the post, but it's a useful primary guide.
