Tony Haile, the CEO of Chartbeat, argues in an essay for Time.com that we have entered the age of the Attention Web. This is different from the era of the Click Web, in that it matters more that people read what they call up on the web and matters less if they share what they don't read. He says there are four myths worth confronting: we don't read what we click on, we don't necessarily read more when we share more, native advertising will not be the industry's saviour, and banner ads can work. What we think about the web is often wrong, he says.
The revived print edition of Newsweek garnered good and bad attention last week for its story on the supposed bitcoin founder. Criticism descended on the outlet from those who dispute the subject of the profile as the legitimate founder. Newsweek, in turn, stood by the story but offered little additional evidence that its reporting was sound. That, in turn, caused NYU scholar (and First Look Media advisor) Jay Rosen to note that it's no longer 1989 and Newsweek cannot simply expect such trust. Ryan Chittum said in the Columbia Journalism Review the "trust us" journalism at Newsweek has run into a new era of accountability expectations of news organizations. And Felix Salmon at Reuters (and CJR) says Newsweek should have presented a theory, rather than claimed a fact, about its investigation on the founder.
If you are to believe many media, there was a wolf roaming the halls of a Sochi hotel. Talk-show host Jimmy Kimmel's program generated a huge media hoax with it. Kimmel was interviewed on it and other media hoaxes his program foisted. His view: It's easy and getting easier to do so. Far from the view that, as more of these emerge, media will get smarter, he sees it differently. As long as people want to be first to post something, they will be susceptible.