Traditional media have written extensively against social media.
But now traditional media are writing about social media in a different way: How people are finding it overwhelming and determining to rebalance their consumption.
The Los Angeles Times' On The Media blog chronicles this phenomenon in its latest post. Fatigue is setting in after a real escapade into social media. But it's not as if people are leaving.
"We continue to fumble around for the right balance. But most aren't quitting because of the annoyances. They're regrouping and redeploying," writes James Rainey.
He notes Clay Shirky's observation: This new form of communications is something we grow into, not leave.