As newsrooms look for digital revenue opportunities, some are experimenting with e-commerce functions in editorial content.
The Chicago Tribune has been doing so for several months now and the sister newsroom of The Los Angeles Times announced today it is doing the same.
It will green-hyperlink certain stories and blogs to such vendors as Amazon and TicketNetwork, based on daily discussions about pending opportunities within the report.
It will limit the e-commerce links to health, food, entertainment, travel, books and sports stories and blogs. At this stage that leaves the initiative clear of news and business stories and blogs and columnist material.
It won't replace blue editorial links with green e-commerce ones and it'll place a disclaimer at the bottom of such content to alert users to the fact these are third-party offerings.
The Chicago Tribune has been doing so for several months now and the sister newsroom of The Los Angeles Times announced today it is doing the same.
It will green-hyperlink certain stories and blogs to such vendors as Amazon and TicketNetwork, based on daily discussions about pending opportunities within the report.
It will limit the e-commerce links to health, food, entertainment, travel, books and sports stories and blogs. At this stage that leaves the initiative clear of news and business stories and blogs and columnist material.
It won't replace blue editorial links with green e-commerce ones and it'll place a disclaimer at the bottom of such content to alert users to the fact these are third-party offerings.
