The Los Angeles Times' Web site reached 127 million page views in July and had 19 million unique visitors in the month. The page view total is up 66 per cent from a year earlier.
The latimes.com executive editor for interactive, Meredith Artley, explains that the site is learning more about search engine optimization and tracking better inside such sites as Digg. Blogs are taking their place in the mix. But more than anything, it's just a creative use of the storytelling capabilities --- and the news itself (read: earthquake) --- that helps.