The Knight Digital Media Leadership initiative draws together a couple of dozen media leaders and mentors them with resources to build better business capabilities.
In their early discussions they're identifying traits of successful online entities.Susan Mernit has been chronicling the sessions and there are some strong, basic ideas.
Among them:
1. Don't just know your audience, stand for something to sell them.
2. Collaborate, network and engage with the audience, above all.
3. Understand that advertising isn't enough.
4. Do what feels right, know that no one has the answers yet.
5. Mobile is very meaningful to the future.
In their early discussions they're identifying traits of successful online entities.Susan Mernit has been chronicling the sessions and there are some strong, basic ideas.
Among them:
1. Don't just know your audience, stand for something to sell them.
2. Collaborate, network and engage with the audience, above all.
3. Understand that advertising isn't enough.
4. Do what feels right, know that no one has the answers yet.
5. Mobile is very meaningful to the future.
