Imran Khan, managing director for J.P. Morgan, believes there remains reason for optimism in media despite the economic downturn --- all media but newspapers, that is.
Khan believes newspapers didn't sufficiently change and that advertisers now believe their model is too flawed to continue supporting. Khan believes the $40-billion U.S. newspaper advertising business will find its way in large measure elsewhere.
Online will attract some of it, but advertisers will need assurance of the quality of content adjoining their display.
