Details are emerging on the Journalism Online initiative co-founded by Steven Brill, designed to help newspapers monetize their online content.
In a briefing this week, Brill suggested the model he's developing would earn revenue from 10 per cent of online users. A hypothetical model put forward in the briefing assumed a newspaper with a circulation of one million and an online audience of 20 million would earn $110 million in the first two years.
The Journalism Online projections are far higher than other estimates of how many would pay for content now widely available and free. Most estimates suggest one to three per cent of users are prepared to pay for content, even when it's packaged and of a premium quality.
Daily Finance reports that a typical outlet would retain 88 per cent of its page views and 91 per cent of its advertising as it moved to the model
An earlier presentation from Brill to newspaper publishers in May is below from the
