One of Roy Greenslade's more controversial columns has surfaced in the Guardian, in which he decries a fellow writer for seeing journalism through a commercial lens.
Greenslade asserts that journalism needs to see itself as free from its advertising dependence --- the chains of commerce, in effect --- and that new models will emerge that will be smaller but capable of sustaining journalism without the advertising. Professionals and amateurs alike will find funding, albeit in smaller amounts, in the future. He unfortunately doesn't elaborate on those models.
The comments on his column are those of relative consternation.