Jeff Jarvis, in his latest post on his Buzzmachine blog, thinks the approach is too control-minded. Facebook has put itself first, he believes, instead of putting users first and then trying to get a dividend from their practices.
Jarvis concedes we need organization, verification and connection, the tenets of what Facebook is advancing, but he would prefer that his identity --- the one he's generated through Buzzmachine, his own URLs, his other networks --- be at the heart of his activity.
He agrees with others that it would be better for Facebook to permit you to connect to competitors instead of channel social networking through its service. Jarvis is uncomfortable with what Facebook wrought.