Far from supporting newspapers' drive for a paywall, Buzzmachine blogger and author Jeff Jarvis is suggesting the opposite course: Grab as many people as you can through hyperdistribution.
He means widgets, reverse syndication, specialization, social engagement and APIs to encourage development. "This ain't about getting people to come to your home pages," he suggests.
Rather, it ought to be a full-on effort to develop more and more users, particularly engaged users who will consume and distribute content.
"Right now, news organizations should be trying to reach more people and engage with them more deeply."
He means widgets, reverse syndication, specialization, social engagement and APIs to encourage development. "This ain't about getting people to come to your home pages," he suggests.
Rather, it ought to be a full-on effort to develop more and more users, particularly engaged users who will consume and distribute content.
"Right now, news organizations should be trying to reach more people and engage with them more deeply."
