Rather than propose desperate measures to save journalism, the craft should be looking for ways to take advantage of the online economy instead of fighting them. Jeff Jarvis says so in his latest Buzzmachine post.
He ticks off the boxes on proposals --- charging for content, anti-trust exemption, micropayments, make Google pay, charity, bailouts and PR --- and says time and effort would be better spent developing new business models.
"The real need for the future of journalism is to find business models that exploit the reality of the web with larger audiences, greater efficiencies, working in networks with lower cost and risk."
