Today's three choices look at some shifts in advertising approaches and methods to reach consumers.
The New York Times film critic, A.O. Scott, woke up Saturday and read his paper, only to find his Tweet in gigantic type as an advertisement for the movie Inside Llewyn Davis. Actually, it was only part of his Tweet. He was not amused.
Nor, fully, is Margaret Sullivan, the Times public editor, who wonders about the practice of permitting one's own editorial content (albeit on social media) to run as an advertisement and believes this is the basis of a good internal discussion at the organization.
Emily Bell, the former Guardian digital chief who runs Columbia's Tow Center, writes in her old stamping grounds about the durability of native advertising and wonders whether its transparency works against it.
She says it as a rather benign form of "a much more embedded trend" in blurring the lines between editorial and advertising content. More ominous, she says, was the recent segment of 60 Minutes that gave Amazon and its CEO Jeff Bezos an uncritical ride.
Digiday, meanwhile, looks at Nearby, the Twitter-based mapping feature that permits users to see what others in the area are Tweeting. It is also a potential attempt by Twitter to broaden its advertising pull by entering local markets. Naturally, some are suggesting this will undermine Foursquare, but the two offerings appear sufficiently distinct.