He argues that professional and semi-professional content will hold value., that partnerships will make for economically efficient sites, that advertisers will be lured through early-stage discussions on content, and that premium models will be an opportunity.
"As an industry, let’s stop demonizing the free model. Free is not a panacea, but it is a serious alternative and one that cannot be discounted. It is easy to throw in the towel and put up a pay wall and hard to withstand industry pressure and remain free. But in the long run, an investment in free may pay dividends," he writes.