New data indicates another weakened quarter for online advertising. Worldwide spending dropped five per cent, to about $13.9 billion.
The research firm IDC believes there will be year-over-year declines for the third and fourth quarters and that the advertising market may not rebound until mid-2010.
Given the challenges on the print medium, the online stall (everywhere except parts of the Asia Pacific region) poses a significant problem for many media firms.
Most major publishers experienced double-digit declines. An exception: Google, which had a single-digit growth in the period.
The research firm IDC believes there will be year-over-year declines for the third and fourth quarters and that the advertising market may not rebound until mid-2010.
Given the challenges on the print medium, the online stall (everywhere except parts of the Asia Pacific region) poses a significant problem for many media firms.
Most major publishers experienced double-digit declines. An exception: Google, which had a single-digit growth in the period.
