David Carr writes this week in Media Equation in the New York Times about a small New Jersey paper that shuns the Web. He uses the example to explore the age-old dilemma of fueling the decline of the print edition by releasing content online.
The three full-time employees at the TriCity News in Monmouth are happily keeping print in print and not mirroring it with a Web site. They don't want anything to detract from the ads and editorial, and right now, the Web just doesn't make sense for them.
While Carr's example may not be widely applicable, he at least reprises some of the issues print media face in moving to the Web.