If one of the great benefits today of digital journalism is the technological ability to understand much more about the audience consuming, sharing and helping to create content, then Facebook Insights is one of the basic tools.
In her post for Mashable, Intel social media strategist Ekaterina Walter examines how Insights can be employed to comprehend much more about the audience for pages. Good metrics equals better business, the argument goes.
Walter walks through the measurements Facebook provides on engagement, audience growth, likes and dislikes, pages, mentions, referrals and the like. It's an impressive dashboard.
"Some of these metrics require constant manual tracking and analysis, which is a big downside, " she writes. But the metrics "will help you make decisions about your engagement and content strategy that would allow more effective interactions with your customers."
In her post for Mashable, Intel social media strategist Ekaterina Walter examines how Insights can be employed to comprehend much more about the audience for pages. Good metrics equals better business, the argument goes.
Walter walks through the measurements Facebook provides on engagement, audience growth, likes and dislikes, pages, mentions, referrals and the like. It's an impressive dashboard.
"Some of these metrics require constant manual tracking and analysis, which is a big downside, " she writes. But the metrics "will help you make decisions about your engagement and content strategy that would allow more effective interactions with your customers."
