Our reporters are finding great value in producing blogs on their beats. The most loyal elements of the community to particular issues engage their writing online, and more than a few times the blogs have been a source of stories.
Now a Ball State University study is questioning the way in which newspapers have launched and managed their blogs. They studied political blogs, in particular, and concluded bloggers weren't posting often enough or engaging the audience in conversations nearly enough.
In short, the commitment wasn't there so the audience didn't materialize and the impact was minimal.
That may seem dead obvious, but it is at least good, reminding evidence of the need for consistent effort.
4/4/2008 03:51:53 am
"How can newspapers create better blogs?" 4/4/2008 08:31:19 am
Exactly who in journalism is making a lot of money through ad-supported sites? 4/8/2008 01:59:16 am
A good rule of thumb for journalists is to not ask a question they really don't want answered. 4/9/2008 04:14:52 am
Kirk, if you remain prematurely focused on an ad-supported news model you will never figure out how to improve newspaper blogs. 4/9/2008 04:24:10 am
Continued from above . . . Comments are closed.
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I am the Publisher and Editor-in-Chief at Self-Counsel Press, an Adjunct Professor and Executive-in-Residence at the Graduate School of Journalism at University of British Columbia, and the
Executive Director of the Organization of News Ombudsmen. In 2008 I launched themediamanager.com to chronicle media change, then media ethics, standards and freedom. I was recently the mayoralty candidate in Vancouver for the Non-Partisan Association. I am the former CBC Ombudsman of English Services and have held the senior editorial roles at CTV News, The Hamilton Spectator and Southam News. I was the founding Executive Editor of National Post, Managing Editor of The Vancouver Sun, Ottawa Bureau Chief and General News Editor at The Canadian Press, and host on CBC Newsworld, among other media roles. My social networking includes activity on Twitter, Facebook and Linkedin. I also write for a for-fun-only music site, rockzombies.us Archives
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The Canadian analytics firm Sysomos has published new data on nearly 100 million posts it reviewed and it shows
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