From the Global Human Capital Journal comes a study all media should evaluate: How Barack Obama's campaign team leveraged Web 2.0 to build support for his candidacy.
It's a thorough examination of the tools his team employed, how it outflanked better-financed and better-known competitors, and ultimately what lessons there are.
Among those lessons:
1. Standard-bearers need to respect the ability of stakeholders to organize and make a lot of noise. Trust them.
2. Web 2.0 happened faster with Obama than even his campaign expected, so its effects ought to spread faster in 2009 than businesses expect. Disruption is imminent.
3. Consider yourself part of an ecosystem and design plans involving social media.
4. Get to transparency and openness with stakeholders.
5. Think small and roll up many such achievements into big numbers.
