It will come as little surprise that polls find people don't typically embrace advertising commingled with the content they crave. But a new Harris Interactive poll has some disquieting findings for Internet advertisers and sites that carry them: People don't like the formats, even if the ads themselves aren't bothersome.
The mouse-over, pop-up and difficult-to-close ads rank very low with a majority of those polled. Still, the industry intends greater use of online in the time ahead, so Harris concludes a possible backlash is brewing.
It suggests firms invest in finding more engaging ways to reach consumers.