The British newspaper, The Guardian, is among the most sophisticated of all news media in the digital space, so any contemplation or decision on its part deserves attention.
The news organization is now evaluating how its journalists should participate in comment threads. This shouldn't surprise anyone --- once journalists were expected to blog, it was not unexpected they'd have to engage ---- but not many outlets are that far down the road. So the Guardian's deliberations on this front will be worth studying.
The Guardian will soon unveil a new Pluck-based platform to widen the interactivity between creators and audience, and there are still many questions from the newsroom's journalists on how plucky they can be in participating, how to use those threads for news, and largely how to ensure the venerable brand is preserved.
