The former publisher of the Wall Street Journal, now one of the principals in the Journalism Online firm helping news sites find micropayment models, asserts more so-called "creative destruction" of media is imminent.
Gordon Crovitz, writing for his former news organization, asserts in his essay that acquisition proved errant in the attempt by media companies to gain strength. If anything, it weakened many of them.
He argues that the way ahead is a different focus: "The challenge for all media—old and new—is the same, even if the difficulty level is higher than ever before: Focus on what makes each brand different and more valuable than the ever-increasing number of alternatives that technology makes inevitable."
Gordon Crovitz, writing for his former news organization, asserts in his essay that acquisition proved errant in the attempt by media companies to gain strength. If anything, it weakened many of them.
He argues that the way ahead is a different focus: "The challenge for all media—old and new—is the same, even if the difficulty level is higher than ever before: Focus on what makes each brand different and more valuable than the ever-increasing number of alternatives that technology makes inevitable."
