SearchEngineLand's Danny Sullivan posts an extensive interview with Josh Cohen, the business product manager for Google News and the most public face of the company on journalism content.
It's a revealing entry, in that Cohen tries to reassure the news business that Google can offer much more than it can take away. Here are some of the other kind of takeaways from the session:
1. Journalism ought to be written for more than print. To date, Cohen says, that isn't happening often enough.
2. The Fast Flip feature recently introduced is an experiment, not an initiative to save journalism.
3. The personalized experience needs to be pursued. And Google can help.
4. The "read state" of a story needs to be quantified. Otherwise we won't know how effective online journalism is.
5. The "living URL" and Wikipedia-style paper are interesting options to evaluate.
An earlier part of the interview is here.
It's a revealing entry, in that Cohen tries to reassure the news business that Google can offer much more than it can take away. Here are some of the other kind of takeaways from the session:
1. Journalism ought to be written for more than print. To date, Cohen says, that isn't happening often enough.
2. The Fast Flip feature recently introduced is an experiment, not an initiative to save journalism.
3. The personalized experience needs to be pursued. And Google can help.
4. The "read state" of a story needs to be quantified. Otherwise we won't know how effective online journalism is.
5. The "living URL" and Wikipedia-style paper are interesting options to evaluate.
An earlier part of the interview is here.
