An Outsell research firm report from Ken Doctor indicates aggregators could be hurting newspapers and their Web sites by satisfying users with headlines.
The report examined patterns of consumption and concludes that people are increasingly using aggregators like Google, Yahoo, AOL and others to scout news. But once there, they tend to simply skim the headlines and move on.
The report indicates local newspapers and their sites continue to have strong consumer support as the prime source of local news content.
But it also suggests that so-called power users of the Internet are the likeliest to be dropping their newspaper subscriptions in recent times.
The report examined patterns of consumption and concludes that people are increasingly using aggregators like Google, Yahoo, AOL and others to scout news. But once there, they tend to simply skim the headlines and move on.
The report indicates local newspapers and their sites continue to have strong consumer support as the prime source of local news content.
But it also suggests that so-called power users of the Internet are the likeliest to be dropping their newspaper subscriptions in recent times.
